‘All things considered’ translates complex innovations and substantive narratives into clear, compelling videos that resonate with the target audience’s frame of reference and level of understanding. In doing so, ‘All things considered’ works closely with the experts behind the technology.

AllesOpEenRijtje

Drs. Alaye van Empel-Aderemi, the founder of ‘All Things Considered,’ is a political scientist and historian and long-time science journalist for both commercial and public broadcasters.In communications departments, the challenge often lies not in content production itself, but in translating complex subject matter into a clear and compelling narrative.

This is particularly true for technical and scientific topics, where highly specialised information can make it difficult to identify a clear core message that can resonate with a broader audience.

Thanks to my academic background and experience as a science journalist for television, I can quickly engage with the experts behind complex technologies and translate their knowledge into clear communication.

That is where I come in: I help identify what really matters—what is essential and what is secondary— and as a follow up translate it into a video story that aligns with the target audience’s mindset and decision-making process.

I am also available as an event moderator or discussion leader.

Contact